FROM AAA GAMES TO BRAND BUILDING
My career began in the video game industry, where I designed UI and visual experiences for AAA titles and learned to think beyond aesthetics — every creative decision had to support the player, the experience and the larger product.
That foundation shaped everything that came next. Over the years, my work expanded into brand identity, marketing, e-commerce and digital experiences, leading creative for businesses ranging from established national brands to startups and entrepreneurial ventures.
Today, I bring both perspectives to the table: the strategic thinking and collaborative leadership of a Creative Director, with the hands-on design experience to take an idea from concept through execution.
HOW I WORK
STRATEGY FIRST. DESIGN WITH PURPOSE.
I’m at my best when I can see the bigger picture and still get into the details. I ask questions, learn the business, understand the audience and figure out what the work actually needs to accomplish before deciding what it should look like.
I’m equally comfortable setting creative direction, collaborating with a team or jumping into the work myself. I’ve spent my career adapting to new industries, technologies and challenges — and I still genuinely love figuring things out.
CREATIVE DIRECTION · BRAND STRATEGY · UI/UX · INTEGRATED MARKETING · E-COMMERCE · HANDS-ON DESIGN