Above & Beyond by Amy is a wedding planning and coordination brand built around storytelling, trust, and seamless event execution. I developed a refined, emotionally driven brand and website experience that reflects the elegance of a stress-free wedding day while guiding prospective clients from discovery to inquiry and booking.
• Website Design & Development
• UX/UI Design & Information Architecture
• Website Copywriting & Messaging
• Brand Identity & Logo Design
• Conversion Strategy
• UX/UI Design & Information Architecture
• Website Copywriting & Messaging
• Brand Identity & Logo Design
• Conversion Strategy
RESPONSIVE WEBSITE DESIGN
Designed and developed a responsive website experience that carries the Above & Beyond by Amy brand seamlessly across desktop and mobile. The clean, editorial layout combines thoughtful storytelling, intuitive navigation, and strategic calls to action to guide prospective clients through the brand and its services.
HOMEPAGE
Designed a welcoming, editorial-style homepage that introduces the brand’s personality, services, and approach while guiding prospective clients toward key information and inquiry. Thoughtful content hierarchy, imagery, and calls to action create an intuitive path through the wedding planning experience.
ABOUT & BRAND STORY
Developed an engaging About experience that introduces the people behind the brand while building trust and connection with prospective clients. Personal storytelling, team photography, and carefully structured content communicate the personality, experience, and hands-on approach that differentiate Above & Beyond by Amy.
CONTENT & SOCIAL INTEGRATION
Integrated branded social content into the website experience to extend the brand’s personality beyond traditional service pages. Custom graphics, team imagery, and wedding-focused content created a more engaging digital experience while reinforcing a consistent voice across web and social channels.
TESTIMONIALS & TRUST BUILDING
Incorporated client testimonials, reviews, and media recognition throughout the website to build credibility and reinforce trust with prospective clients. Strategic placement of social proof helped validate the brand experience while supporting the path from consideration to inquiry.
BRAND TRANSITION & CONTACT EXPERIENCE
Designed the site’s contact and inquiry experience to provide a clear path for prospective clients to connect with the business. As Above & Beyond by Amy evolved and became part of Dick Brothers Brewery, the website was updated to communicate the transition while maintaining access for existing clients and directing visitors toward the next chapter of the brand.
BRAND IDENTITY
RESULTS & IMPACT
— Created a cohesive brand and website experience rooted in trust, storytelling, and visual consistency
— Designed and developed a responsive website that supported services, content, and inquiry across desktop and mobile
— Built a conversion-focused user journey guiding prospective clients from discovery through trust-building and contact
— Developed website messaging and content that clearly communicated the brand story, services, and team personality
— Integrated social content, testimonials, and media recognition to strengthen credibility and customer confidence
— Adapted the digital experience to support the brand’s transition into its next business chapter
— Designed and developed a responsive website that supported services, content, and inquiry across desktop and mobile
— Built a conversion-focused user journey guiding prospective clients from discovery through trust-building and contact
— Developed website messaging and content that clearly communicated the brand story, services, and team personality
— Integrated social content, testimonials, and media recognition to strengthen credibility and customer confidence
— Adapted the digital experience to support the brand’s transition into its next business chapter