Cast & Pedal needed a cohesive brand that could launch the business and scale with its growth. I partnered with the company to build that identity across digital, print and physical touchpoints—from the brand system and ecommerce booking experience to vehicle graphics, marketing collateral and branded merchandise—creating a consistent customer experience from discovery through booking and beyond.
• Brand Identity & Logo Design
• Ecommerce & Booking Experience
• Vehicle Wrap & Environmental Graphics
• Marketing & Brand Collateral
• Branded Apparel & Merchandise
• Website Content & Blog Strategy
• Ecommerce & Booking Experience
• Vehicle Wrap & Environmental Graphics
• Marketing & Brand Collateral
• Branded Apparel & Merchandise
• Website Content & Blog Strategy
BRAND IDENTITY SYSTEM
Cast & Pedal needed an identity that could feel equally at home across outdoor recreation, tourism and retail. I developed a flexible visual system inspired by kayaking, fishing and outdoor adventure, anchored by a primary brand mark and simplified secondary logo for smaller applications. The system was designed to scale consistently across digital, print, vehicle graphics, signage and branded merchandise.
E-COMMERCE & BOOKING WEBSITE DESIGN
Cast & Pedal needed more than a marketing website—the digital experience had to support the customer journey from discovering rental options through reservation and payment. I designed and developed a responsive e-commerce site that combined the brand’s outdoor personality with intuitive navigation, integrated booking functionality and online transactions. Supporting content and blog strategy strengthened search visibility, educated customers and created additional paths into the rental experience.
SECONDARY BRAND MARK & COLLATERAL
To extend the identity across a wider range of applications, I developed a simplified secondary mark that distilled the Cast & Pedal brand into a compact, versatile format. The expanded system carried through to business cards and supporting collateral, maintaining consistent typography, color and graphic elements across customer-facing touchpoints.
BRANDED MERCHANDISE
The brand extended beyond traditional marketing into merchandise customers could use, wear and share. I adapted the visual identity across apparel, hats, stickers and promotional items, creating a cohesive collection that increased brand visibility and gave customers tangible ways to connect with the Cast & Pedal experience.
VEHICLE WRAP DESIGN
I developed a full vehicle wrap concept that transformed the Cast & Pedal vehicle into a highly visible extension of the brand. The design combined the established visual identity with custom outdoor-inspired graphics, service messaging, social media and contact information—creating a mobile brand experience designed to build recognition wherever the business operates.
PROJECT IMPACT
— Built a cohesive brand identity from launch across digital, print and physical touchpoints
— Designed and developed an e-commerce and booking experience supporting the customer journey from discovery through purchase
— Created a scalable visual system spanning web, vehicle graphics, collateral, signage and branded merchandise
— Extended the brand into a highly visible mobile presence through custom vehicle wrap design
— Developed website content and blog strategy to support customer education, search visibility and ongoing engagement
— Designed and developed an e-commerce and booking experience supporting the customer journey from discovery through purchase
— Created a scalable visual system spanning web, vehicle graphics, collateral, signage and branded merchandise
— Extended the brand into a highly visible mobile presence through custom vehicle wrap design
— Developed website content and blog strategy to support customer education, search visibility and ongoing engagement