I partnered with Dottie’s Dog Treats to develop a friendly, recognizable brand designed to grow across retail, packaging, digital and marketing touchpoints. Beginning with the visual identity, I created a cohesive brand system that extended into product packaging, e-commerce, promotional materials and social media—building a consistent customer experience while supporting the company’s continued growth.
• Brand Identity & Logo Design
• Shopify Website Design & Development
• Marketing & Promotional Materials
• Product Branding & Packaging
• Social Media & Content
• Retail Banners & Brand Collateral
BRAND IDENTITY SYSTEM
I developed a playful, approachable visual identity that positioned Dottie’s Dog Treats as a premium yet personable pet brand. The system combined a distinctive logo, friendly typography, bright color palette and custom supporting graphics—creating a recognizable identity that could scale consistently across packaging, digital, retail and promotional touchpoints.
WEBSITE DESIGN & DEVELOPMENT
I designed and developed Dottie’s Dog Treats’ e-commerce website, translating the new brand identity into an engaging and easy-to-navigate online storefront. The experience combined playful visual storytelling with intuitive product discovery and purchasing, creating a cohesive digital presence that showcased the company’s products, personality and commitment to high-quality ingredients.
PRODUCT PACKAGING
I extended the Dottie’s brand identity into a flexible packaging system designed to create consistency across multiple product varieties while keeping each offering easy to identify. The clean, recognizable presentation strengthened shelf presence while carrying the brand’s friendly, premium personality directly into the customer experience.
LOGO SYSTEM & BRAND MARKS
I developed a flexible logo system that allowed the Dottie’s Dog Treats identity to adapt across packaging, digital, print and promotional applications while remaining immediately recognizable. I also created a dedicated “Let’s Have Fun Fundraising!” brand mark for the company’s fundraising program, giving the initiative its own personality while maintaining a clear connection to the Dottie’s master brand.
MARKETING & BRAND COLLATERAL
I extended the Dottie’s identity across marketing and sales collateral designed to support retail visibility, events, fundraising and customer outreach. From business cards and promotional banners to event displays and sales materials, each piece reinforced a consistent brand presence while adapting to different audiences and business needs.
SOCIAL MEDIA MARKETING
I developed and managed branded social media content that extended the Dottie’s identity into ongoing customer communication. Content supported product promotions, retail partnerships, seasonal campaigns and community engagement while maintaining a consistent visual presence and approachable brand voice across social channels.
PROJECT IMPACT
— Developed a cohesive brand identity and scalable visual system across digital, print, packaging and retail touchpoints
— Designed and developed an e-commerce website that translated the brand into a consistent online customer experience
— Extended the identity across product packaging, marketing collateral, promotional displays and fundraising initiatives
— Created a flexible logo system supporting both the master brand and specialized programs
— Developed and managed ongoing social media marketing supporting products, seasonal campaigns, retail partnerships and customer engagement
— Built a recognizable brand presence that evolved alongside the company’s expanding marketing and retail needs
— Designed and developed an e-commerce website that translated the brand into a consistent online customer experience
— Extended the identity across product packaging, marketing collateral, promotional displays and fundraising initiatives
— Created a flexible logo system supporting both the master brand and specialized programs
— Developed and managed ongoing social media marketing supporting products, seasonal campaigns, retail partnerships and customer engagement
— Built a recognizable brand presence that evolved alongside the company’s expanding marketing and retail needs