Irina Rachow needed a cohesive brand ecosystem that could support multiple jewelry lines while allowing each to maintain its own distinct identity. I partnered with her to develop and evolve the individual brands across e-commerce, product packaging, marketing and digital experiences—creating a scalable visual system that connected the collections while supporting continued growth across retail and online channels..
• Brand Identity & Logo Systems
• Shopify E-Commerce Design & Development
• Marketing & Campaign Execution
• Product Branding & Packaging
• Digital Content & Customer Experience
• Retail & Environmental Graphics
• Shopify E-Commerce Design & Development
• Marketing & Campaign Execution
• Product Branding & Packaging
• Digital Content & Customer Experience
• Retail & Environmental Graphics
BRAND IDENTITY SYSTEM
I developed Everwild as the parent brand for a portfolio of distinct jewelry collections, creating a scalable identity system that allowed each sub-brand to maintain its own personality while remaining visually connected. Individual identities were developed for Touchstone, Saints & Saviors, PickleBelle and LoveMatch, creating a cohesive framework designed to scale across products, packaging, e-commerce and marketing.
E-COMMERCE & DIGITAL EXPERIENCE
I designed and developed a Shopify-based e-commerce experience that brought multiple jewelry collections together within one cohesive digital ecosystem. The site balanced distinct brand identities with intuitive navigation, responsive design and luxury product presentation, creating a consistent customer experience across desktop and mobile while supporting product discovery, marketing campaigns and online sales.
INTEGRATED MARKETING CAMPAIGNS
I developed integrated marketing campaigns that brought multiple jewelry collections together across print, digital, retail and promotional touchpoints. Each initiative maintained the personality of its individual collection while working within the broader Everwild brand system—creating a consistent, recognizable presence that supported product launches, seasonal promotions and customer engagement.
PRINT & DIGITAL MARKETING
I created a broad range of print and digital marketing materials supporting product launches, seasonal campaigns and ongoing brand promotion. From brochures and catalogs to advertising, social media and e-commerce assets, each piece translated the individual jewelry brands into cohesive customer-facing communications while maintaining consistency across the broader Everwild ecosystem.
PROJECT IMPACT
— Directed creative development across a multi-brand luxury jewelry ecosystem, balancing individual brand identities with a cohesive parent system
— Built scalable visual identity systems spanning e-commerce, packaging, print, digital marketing and promotional campaigns
— Designed and developed a unified Shopify experience supporting multiple jewelry collections and customer touchpoints
— Created integrated marketing campaigns supporting product launches, seasonal promotions and ongoing customer engagement
— Expanded a long-term luxury retail creative partnership into the development and growth of the Everwild family of e-commerce brands
— Built scalable visual identity systems spanning e-commerce, packaging, print, digital marketing and promotional campaigns
— Designed and developed a unified Shopify experience supporting multiple jewelry collections and customer touchpoints
— Created integrated marketing campaigns supporting product launches, seasonal promotions and ongoing customer engagement
— Expanded a long-term luxury retail creative partnership into the development and growth of the Everwild family of e-commerce brands