Irina Rachow needed a cohesive brand ecosystem that could support multiple jewelry lines while allowing each to maintain its own distinct identity. I partnered with her to develop and evolve the brands across e-commerce, product packaging, marketing and digital experiences—creating a scalable visual system that connected the individual collections while supporting continued growth across retail and online channels.
• Brand Identity & Logo Systems
• Shopify E-Commerce Design & Development
• Marketing & Campaign Execution
• Product Branding & Packaging
• Digital Content & Customer Experience
• Retail & Environmental Design
BRAND IDENTITY SYSTEM
I developed Everwild as the parent brand for a portfolio of distinct jewelry collections, creating a scalable identity system that allowed each sub-brand to maintain its own personality while remaining visually connected. Individual logos, typography, color palettes and positioning were developed for Touchstone, Saints & Saviors, Picklebell and LoveMatch, creating a cohesive framework that could expand across products, packaging, e-commerce and marketing.
E-COMMERCE & DIGITAL EXPERIENCE
I designed and developed a Shopify-based e-commerce experience that brought multiple jewelry collections together within one cohesive digital ecosystem. The site balanced distinct brand identities with intuitive navigation, responsive design and luxury product presentation, creating a consistent customer experience across desktop and mobile while supporting product discovery, marketing campaigns and online sales.
INTEGRATED MARKETING CAMPAIGNS
I developed integrated marketing campaigns that brought multiple jewelry collections together across print, digital, retail and promotional touchpoints. Each campaign maintained the personality of its individual collection while working within the broader Everwild brand system—creating a consistent, recognizable presence that supported product launches, seasonal promotions and customer engagement.
PRINT & DIGITAL MARKETING
I created a broad range of print and digital marketing materials designed to support product launches, seasonal campaigns and ongoing brand promotion. From brochures and catalogs to advertising, social media and e-commerce assets, each piece translated the individual jewelry brands into cohesive customer-facing communications while maintaining consistency across the larger Everwild ecosystem.
I created a broad range of print and digital marketing materials designed to support product launches, seasonal campaigns and ongoing brand promotion. From brochures and catalogs to advertising, social media and e-commerce assets, each piece translated the individual jewelry brands into cohesive customer-facing communications while maintaining consistency across the larger Everwild ecosystem.
PROJECT IMPACT
— Directed creative development across a multi-brand luxury jewelry ecosystem, balancing individual brand identities with a cohesive parent system
— Built scalable visual identity systems spanning e-commerce, packaging, print, digital marketing and promotional campaigns
— Designed and developed a unified Shopify experience supporting multiple jewelry collections and customer touchpoints
— Created integrated marketing campaigns supporting product launches, seasonal promotions and ongoing customer engagement
— Extended individual brands across packaging, advertising, social media, catalogs and retail-facing materials
— Expanded a long-term luxury retail creative partnership into the development and growth of the Everwild family of e-commerce brands
— Built scalable visual identity systems spanning e-commerce, packaging, print, digital marketing and promotional campaigns
— Designed and developed a unified Shopify experience supporting multiple jewelry collections and customer touchpoints
— Created integrated marketing campaigns supporting product launches, seasonal promotions and ongoing customer engagement
— Extended individual brands across packaging, advertising, social media, catalogs and retail-facing materials
— Expanded a long-term luxury retail creative partnership into the development and growth of the Everwild family of e-commerce brands