Partnering with Jackie Weisenburger, a top-producing REALTOR® with Happel, Inc., I developed a comprehensive personal branding and marketing system designed to strengthen her professional presence across key client touchpoints. From listing presentations and promotional products to outdoor advertising, print collateral, and digital marketing, each piece reinforced a consistent, recognizable identity built on trust, professionalism, and community visibility.
•Personal Brand Identity
•Print Marketing & Collateral
•Property Marketing
•Promotional Products
•Advertising Campaigns
•Environmental Graphics
•Digital Marketing Assets
•Print Marketing & Collateral
•Property Marketing
•Promotional Products
•Advertising Campaigns
•Environmental Graphics
•Digital Marketing Assets
BRAND IDENTITY
Developed a professional personal brand identity that created a recognizable, trustworthy presence while working cohesively within the established Happel Inc., Realtors® brand.
PROMOTIONAL PRODUCTS
Designed custom branded tote bags that transformed a practical giveaway into a lasting marketing tool. Created as part of the client experience, the bags extended Jackie’s brand beyond the transaction and increased visibility throughout the community.
PRINT MARKETING
Developed a wide range of print and promotional marketing materials designed to keep Jackie’s brand visible throughout the community. From business cards and direct mail campaigns to promotional pieces and in-store advertising, each application reinforced a consistent, recognizable brand identity across customer touchpoints.
BUYER GUIDE & MARKETING COLLATERAL
Designed a branded buyer guide that served as both an educational resource and a versatile marketing piece. Distributed in client welcome bags and at open houses and community events, the guide outlined the home-buying process while keeping Jackie’s brand, services, and contact information in the hands of prospective buyers.
OUTDOOR ADVERTISING
Designed a custom outdoor advertising bench positioned outside Blessing Hospital along one of Quincy’s busiest roadways. The high-visibility placement extended Jackie’s brand into the community, reinforcing name recognition and maintaining a consistent presence beyond traditional print and digital marketing.
PROJECT IMPACT
— Developed a comprehensive personal branding system spanning print, promotional, environmental, and digital touchpoints
— Created a consistent visual presence across business cards, direct mail, buyer resources, outdoor advertising, and community marketing
— Extended the personal brand through promotional products and client-facing materials designed for long-term visibility
— Designed buyer-focused collateral that supported open houses, events, and ongoing client communication
— Built recognizable outdoor and in-store advertising that reinforced Jackie’s presence throughout the local market
— Maintained a cohesive brand experience across every customer touchpoint while supporting long-term relationship marketing
— Created a consistent visual presence across business cards, direct mail, buyer resources, outdoor advertising, and community marketing
— Extended the personal brand through promotional products and client-facing materials designed for long-term visibility
— Designed buyer-focused collateral that supported open houses, events, and ongoing client communication
— Built recognizable outdoor and in-store advertising that reinforced Jackie’s presence throughout the local market
— Maintained a cohesive brand experience across every customer touchpoint while supporting long-term relationship marketing