Partnering with Jackie Weisenburger, a top-producing REALTOR® with Happel, Inc., I developed a comprehensive personal brand system designed to strengthen her professional presence across key client touchpoints. From listing presentations and promotional products to outdoor advertising, print collateral and digital campaigns, each application reinforced a consistent, recognizable identity built around trust, professionalism and community visibility.
• Personal Brand Identity
• Print Marketing & Collateral
• Property Marketing
• Promotional Products
• Advertising Campaigns
• Environmental Graphics
• Digital Marketing Assets
• Print Marketing & Collateral
• Property Marketing
• Promotional Products
• Advertising Campaigns
• Environmental Graphics
• Digital Marketing Assets
BRAND IDENTITY
I developed a professional personal brand identity for Jackie that created a recognizable, trustworthy presence while working cohesively within the established Happel Inc., Realtors® brand. The visual system combined a distinct color palette, typography and personalized graphic elements that could extend consistently across her marketing and client communications.
PROMOTIONAL PRODUCTS
I designed custom branded tote bags that transformed a practical client giveaway into an ongoing marketing tool. Integrated into the home-buying experience, the bags extended Jackie’s personal brand beyond the transaction while increasing visibility throughout the community.
PRINT MARKETING
I developed a range of print and promotional marketing materials designed to keep Jackie’s brand visible throughout the community. From business cards and direct mail campaigns to promotional pieces and in-store advertising, each application reinforced a consistent, recognizable identity across customer touchpoints.
BUYER GUIDE & MARKETING COLLATERAL
I designed a branded buyer guide that served as both an educational resource and a versatile marketing tool. Distributed in client welcome bags and at open houses and community events, the guide outlined the home-buying process while keeping Jackie’s brand, services and contact information in the hands of prospective buyers.
OUTDOOR ADVERTISING
I designed a custom outdoor advertising bench positioned outside Blessing Hospital along one of Quincy’s busiest roadways. The high-visibility placement extended Jackie’s brand into the community, reinforcing name recognition and maintaining a consistent presence beyond traditional print and digital marketing.
PROJECT IMPACT
— Developed a comprehensive personal brand system spanning print, promotional, environmental and digital touchpoints
— Created a consistent visual presence across business cards, direct mail, buyer resources, outdoor advertising and community marketing
— Extended the personal brand through promotional products and client-facing materials designed for long-term visibility
— Designed buyer-focused collateral supporting open houses, events and ongoing client communication
— Built recognizable outdoor and in-store advertising that strengthened Jackie’s visibility throughout the local market
— Created a consistent visual presence across business cards, direct mail, buyer resources, outdoor advertising and community marketing
— Extended the personal brand through promotional products and client-facing materials designed for long-term visibility
— Designed buyer-focused collateral supporting open houses, events and ongoing client communication
— Built recognizable outdoor and in-store advertising that strengthened Jackie’s visibility throughout the local market