As Mo Vaughn Baseball Academy expanded its programs, I developed a family of team identities that maintained a cohesive academy brand while giving individual teams their own distinct personalities. The resulting visual system scaled across age groups, travel teams, apparel, tournaments and digital media.
• Logo & Team Identity Design
• Sports Branding Systems
• Apparel & Merchandise Graphics
• Tournament & Promotional Design
• Social Media & Digital Assets
• Print & Marketing Collateral
• Sports Branding Systems
• Apparel & Merchandise Graphics
• Tournament & Promotional Design
• Social Media & Digital Assets
• Print & Marketing Collateral
BRAND IDENTITY SYSTEM
I developed a bold, energetic visual identity reflecting the competitive spirit of the academy while remaining flexible across teams, programs and age groups. The system established a recognizable foundation that could scale consistently across apparel, signage, promotional materials and digital media.
LOGO DESIGN ACROSS TEAMS
I expanded the core academy identity into a family of team and program logos, giving each its own distinct personality while maintaining a clear connection to the parent brand. Primary marks, alternate logos and supporting graphics were developed to work across uniforms, apparel, promotional materials and digital applications while keeping the overall system cohesive and recognizable.
BRAND APPLICATIONS
I translated the team identities into real-world applications across uniforms, apparel, headwear and promotional merchandise. Each application maintained strong brand recognition while giving athletes, coaches and supporters a consistent visual connection to the team.
SOCIAL MEDIA
I developed a cohesive social media presence that extended the team identities into ongoing digital communication. Branded content supported player recognition, coach recruitment, team announcements, events and community engagement while maintaining a recognizable visual presence across the academy’s social channels.
MARKETING COLLATERAL
I extended the academy identity across print and promotional materials supporting player recruitment, training programs, events and ongoing brand awareness. Each piece maintained the established visual language while adapting to different audiences, formats and communication needs.
PROJECT IMPACT
— Developed a scalable brand system spanning multiple teams, programs and age groups
— Created distinct team identities while maintaining a recognizable connection to the parent academy brand
— Extended the visual system across uniforms, apparel, merchandise, print and digital applications
— Built a cohesive social media presence supporting recruitment, player recognition and community engagement
— Produced marketing collateral supporting training programs, events, recruitment and ongoing brand awareness
— Created distinct team identities while maintaining a recognizable connection to the parent academy brand
— Extended the visual system across uniforms, apparel, merchandise, print and digital applications
— Built a cohesive social media presence supporting recruitment, player recognition and community engagement
— Produced marketing collateral supporting training programs, events, recruitment and ongoing brand awareness