I partnered with Sweet Tweets and Sweet Freeze to create a vibrant, cohesive brand experience spanning retail, mobile food service and packaged products. I developed a flexible visual system connecting both brands while allowing each to maintain its own personality across packaging, vehicle graphics, signage, environmental applications and marketing.
• Brand Identity & Logo Design
• Packaging Design
• Food Truck & Vehicle Graphics
• Menu & Signage Systems
• Retail & Environmental Graphics
• Social Media & Marketing
• Promotional Campaign Design
• Packaging Design
• Food Truck & Vehicle Graphics
• Menu & Signage Systems
• Retail & Environmental Graphics
• Social Media & Marketing
• Promotional Campaign Design
BRAND IDENTITY SYSTEM
I developed a playful, tropical-inspired visual system connecting Sweet Tweets and Sweet Freeze within one recognizable brand family. Shared typography, vibrant color, illustrated elements and tropical motifs created continuity between the brands while allowing each concept to maintain its own distinct personality.
FOOD AND ATM WRAP
I transformed the Sweet Tweets mobile food unit into a highly visible extension of the brand, integrating custom graphics, signage, menus and promotional messaging into one cohesive customer experience. The vibrant environmental design carried the identity into a functional retail space while strengthening brand recognition at events and community locations.
LOGO, CHARACTER & ICON DESIGN
I developed a custom library of logos, illustrated characters, icons, and supporting brand graphics that became a defining part of the Sweet Tweets visual identity. Designed as a flexible system, the playful artwork gave the brand a distinctive personality while creating recognizable assets that could adapt across products, marketing, signage, and digital applications.
MARKETING MATERIALS
I developed promotional campaigns and branded materials that brought Sweet Tweets and Sweet Freeze to life across print and digital channels. Social media graphics, advertising, promotional signage, business collateral and launch materials supported product promotions, events and brand awareness while maintaining a consistent, recognizable visual presence.
PACKAGING DESIGN & RETAIL MERCHANDISING
I developed a retail-ready packaging system that combined vibrant brand expression with clear product presentation. The flexible design scaled across multiple product varieties and packaging formats, creating a cohesive shelf presence that strengthened recognition and helped Sweet Tweets stand out in a competitive retail environment.
PROJECT IMPACT
— Built a cohesive brand identity spanning mobile food service, retail products, packaging, vehicle graphics and marketing
— Developed a flexible visual system with custom logos, characters, icons, color and supporting brand elements
— Created retail-ready packaging that established a recognizable, consistent shelf presence across multiple product varieties
— Extended the brand across food truck graphics, signage, promotional campaigns, social media and business collateral
— Expanded the Sweet Tweets visual identity into Sweet Freeze while maintaining a recognizable connection b/t the two brands
— Developed a flexible visual system with custom logos, characters, icons, color and supporting brand elements
— Created retail-ready packaging that established a recognizable, consistent shelf presence across multiple product varieties
— Extended the brand across food truck graphics, signage, promotional campaigns, social media and business collateral
— Expanded the Sweet Tweets visual identity into Sweet Freeze while maintaining a recognizable connection b/t the two brands