I partnered with Table 18 Café & Catering to develop a cohesive brand experience reflecting the restaurant’s warm, approachable personality across digital and physical touchpoints. From the website and menus to signage, marketing materials and custom branded applications, I created a consistent visual presence that strengthened the brand throughout the customer experience.
• Brand Identity Development
• Website Design & Development
• Content Strategy & Copywriting
• Menu Design & Print Collateral
• Marketing & Promotional Campaigns
• Environmental Graphics & Signage
• Custom Fabrication & Branded Applications
• Website Design & Development
• Content Strategy & Copywriting
• Menu Design & Print Collateral
• Marketing & Promotional Campaigns
• Environmental Graphics & Signage
• Custom Fabrication & Branded Applications
BRAND IDENTITY SYSTEM
I developed a warm, approachable visual identity that reflected Table 18’s welcoming café atmosphere while providing the flexibility needed for catering, marketing and in-store applications. The logo, color palette, typography and supporting graphic elements established a cohesive system that could extend consistently across print, digital and physical applications.
WEBSITE DESIGN & CONTENT DEVELOPMENT
I designed and developed a responsive website that translated the Table 18 brand into a welcoming, easy-to-navigate digital experience. I also developed site content and messaging to communicate the café’s story, menus, catering services, online ordering and company information while creating a seamless experience across desktop and mobile devices.
MENU DESIGN & CUSTOMER EXPERIENCE
I developed a complete menu system balancing readability, personality and brand storytelling through custom illustration, thoughtful typography and clear information hierarchy. Each menu was designed to simplify customer decision-making while reinforcing Table 18’s handcrafted, approachable brand experience.
ENVIRONMENTAL GRAPHICS & BRANDED APPLICATIONS
I extended the Table 18 brand into the physical environment through custom signage, laser-engraved serving pieces and branded interior elements. Each application translated the visual identity into a tangible customer experience, creating a warm, cohesive atmosphere throughout the restaurant.
PROJECT IMPACT
— Developed a cohesive restaurant brand system spanning digital, print, environmental and in-store applications
— Designed and developed a responsive website with custom content supporting dining, catering and online ordering
— Created a comprehensive menu system balancing information hierarchy, usability, custom illustration and brand personality
— Extended the identity across signage, marketing collateral, promotional materials and custom branded applications
— Translated the brand into physical customer touchpoints through environmental graphics and custom fabrication
— Designed and developed a responsive website with custom content supporting dining, catering and online ordering
— Created a comprehensive menu system balancing information hierarchy, usability, custom illustration and brand personality
— Extended the identity across signage, marketing collateral, promotional materials and custom branded applications
— Translated the brand into physical customer touchpoints through environmental graphics and custom fabrication