I partnered with Table 18 Cafe & Catering to develop a cohesive brand experience that reflected the restaurant’s warm, approachable personality across digital and physical touchpoints. From the website and menus to signage, marketing materials, and custom branded applications, I created a consistent visual system that strengthened the brand both online and throughout the customer experience.
• Brand Identity Development
• Website Design & Development
• Content Strategy & Copywriting
• Menu Design & Print Collateral
• Marketing & Promotional Campaigns
• Environmental Branding & Signage
• Custom Fabrication & Branded Applications
• Website Design & Development
• Content Strategy & Copywriting
• Menu Design & Print Collateral
• Marketing & Promotional Campaigns
• Environmental Branding & Signage
• Custom Fabrication & Branded Applications
BRAND IDENTITY SYSTEM
I developed a warm, approachable visual identity that reflected Table 18’s welcoming café atmosphere while providing the flexibility needed for catering, marketing, and in-store applications. The logo, color palette, typography, and supporting graphic elements established a cohesive system that could extend consistently across every customer touchpoint.
WEBSITE DESIGN AND CONTENT DEVELOPMENT
I designed and developed a responsive website that translated the Table 18 brand into a welcoming, easy-to-navigate digital experience. I also developed site content and messaging to communicate the café’s story, menus, catering services, online ordering, and company information while creating a seamless experience across desktop and mobile devices.
MENU DESIGN & CUSTOMER EXPERIENCE
I developed a complete menu system that balanced readability, personality, and brand storytelling through custom illustration, thoughtful typography, and organized information hierarchy. Each menu was designed to simplify customer decision-making while reinforcing Table 18’s handcrafted, approachable brand experience.
ENVIRONMENTAL BRANDING
I extended the Table 18 brand into the physical environment through custom signage, laser-engraved serving pieces, and branded interior elements. Each application translated the visual identity into a tangible customer experience, creating a warm, cohesive atmosphere throughout the restaurant.
PROJECT IMPACT
— Developed a cohesive restaurant brand system spanning digital, print, environmental, and in-store applications
— Designed and developed a responsive website with custom content supporting dining, catering, and online ordering
— Created a comprehensive menu system balancing information hierarchy, usability, custom illustration, and brand personality
— Extended the identity across signage, marketing collateral, promotional materials, and custom branded applications
— Translated the brand into physical customer touchpoints through environmental graphics and custom fabrication
— Established a consistent, recognizable customer experience across online and in-person interactions
— Designed and developed a responsive website with custom content supporting dining, catering, and online ordering
— Created a comprehensive menu system balancing information hierarchy, usability, custom illustration, and brand personality
— Extended the identity across signage, marketing collateral, promotional materials, and custom branded applications
— Translated the brand into physical customer touchpoints through environmental graphics and custom fabrication
— Established a consistent, recognizable customer experience across online and in-person interactions