Table 18 Café & Catering is a locally owned restaurant built around comfort food, community, and a welcoming dining experience. I partnered with the owners to develop a cohesive brand presence spanning identity, website design, menus, signage, and customer-facing materials—creating a warm, recognizable experience across both digital and physical touchpoints.
• Brand Identity & Visual Direction
• Website Design & Development
• UX/UI & Content Strategy
• Menu Design & Customer Experience
• Environmental Branding & Signage
• Marketing & Promotional Materials
• Custom Branded Applications
• Website Design & Development
• UX/UI & Content Strategy
• Menu Design & Customer Experience
• Environmental Branding & Signage
• Marketing & Promotional Materials
• Custom Branded Applications
RESPONSIVE WEBSITE DESIGN
Designed and developed a responsive website that translated the Table 18 brand into a cohesive digital experience, providing customers with easy access to menus, catering information, online ordering, and essential restaurant details across desktop and mobile devices.
HOMEPAGE
Designed a welcoming homepage that introduces the Table 18 brand while giving customers immediate access to key information, menus, catering services, and ordering. Strong brand imagery and clear navigation create an approachable first impression while guiding visitors deeper into the site.
MENU & CATERING EXPERIENCE
Digital + in-store menu systems
Digital + in-store menu systems
Designed an integrated catering experience that connects digital content with custom-designed menu systems. Clear information architecture, downloadable menus, branded food imagery, and consistent visual styling make catering options easy to explore while carrying the Table 18 experience from online discovery to in-person service.
CONTACT & CONVERSION
Designed a streamlined contact experience that turns customer interest into actionable inquiries. A clear, easy-to-use form captures essential event and catering details upfront, helping Table 18 respond efficiently while creating a simple path from website visitor to potential customer.
BRAND IDENTITY & ENVIRONMENTAL DESIGN
Logo refinement, physical signage, and in-store brand application
Logo refinement, physical signage, and in-store brand application
Extended the Table 18 identity beyond the website through logo refinement, custom signage, and branded environmental elements. From exterior branding to handcrafted in-store applications, each piece reinforces a consistent visual experience across both digital and physical customer touchpoints.
RESULTS & IMPACT
— Delivered a cohesive brand and website experience aligned with the café’s welcoming, community-driven identity
— Strengthened brand recognition across both digital and physical customer touchpoints
— Simplified the customer journey from discovery to inquiry through clear navigation and messaging
— Created a scalable digital system supporting both in-house dining and catering services
— Strengthened brand recognition across both digital and physical customer touchpoints
— Simplified the customer journey from discovery to inquiry through clear navigation and messaging
— Created a scalable digital system supporting both in-house dining and catering services