I developed The Classic Manhattan Collection as a premium men’s grooming brand inspired by classic American craftsmanship and whiskey culture. I created a cohesive visual system that carried the brand from identity and packaging through product labeling, retail marketing and promotional materials—positioning the collection with a distinctive, sophisticated presence across customer touchpoints.
• Brand Identity & Visual System
• Logo Design
• Product Packaging & Label Design
• Packaging Architecture
• Marketing & Promotional Campaigns
• Retail & Trade Show Graphics
• Print Production
• Logo Design
• Product Packaging & Label Design
• Packaging Architecture
• Marketing & Promotional Campaigns
• Retail & Trade Show Graphics
• Print Production
BRAND IDENTITY
I developed a sophisticated visual identity that blends classic Americana, whiskey-inspired details and modern men’s grooming aesthetics. The logo, typography, color palette and supporting brand elements established a premium foundation designed to translate consistently across packaging, products and marketing.
PACKAGING
I developed a unified packaging system that maintained strong brand recognition across multiple product categories while giving each product its own distinct identity. Consistent typography, badge structures, label hierarchy and whiskey-inspired naming created a cohesive shelf presence while allowing the collection to expand across different formats and product types.
LOGO EVOLUTION & BRAND ASSETS
As the collection expanded, I evolved the original logo into a more versatile identity system designed to support new products, specialty collections and brand extensions. The core visual language was refined over time while maintaining the craftsmanship, personality and recognizable character of the original brand.
MARKETING MATERIALS
I extended the brand beyond product packaging into a coordinated marketing system designed to build recognition across retail, promotional and event environments. Trade show displays, advertising, social content and sales collateral carried the same visual language and positioning, creating a consistent brand experience across every customer touchpoint.
PROJECT IMPACT
— Developed a complete consumer brand from initial identity through packaging, marketing and retail execution
— Built a scalable visual system designed to support multiple products and future brand extensions
— Created a cohesive packaging architecture that maintained recognition across varied product formats
— Extended the brand across trade shows, advertising, promotional materials, social media and retail touchpoints
— Evolved the original identity into a broader system of product badges, specialty marks and brand extensions
— Established a consistent premium brand experience across product, packaging and marketing
— Built a scalable visual system designed to support multiple products and future brand extensions
— Created a cohesive packaging architecture that maintained recognition across varied product formats
— Extended the brand across trade shows, advertising, promotional materials, social media and retail touchpoints
— Evolved the original identity into a broader system of product badges, specialty marks and brand extensions
— Established a consistent premium brand experience across product, packaging and marketing