I developed The Classic Manhattan Collection as a premium men’s grooming brand inspired by classic American craftsmanship and whiskey culture. I created a cohesive visual system that extended from brand identity and packaging through product labeling, retail marketing and promotional materials—establishing a distinctive, sophisticated presence across customer touchpoints.
• Brand Identity & Visual System
• Logo Design
• Product Packaging & Label Design
• Marketing & Promotional Campaigns
• Retail & Trade Show Graphics
• Print Production
• Logo Design
• Product Packaging & Label Design
• Marketing & Promotional Campaigns
• Retail & Trade Show Graphics
• Print Production
BRAND IDENTITY
I developed a sophisticated visual identity blending classic Americana, whiskey-inspired details and modern men’s grooming aesthetics. The resulting system established a distinctive premium presence designed to translate consistently across packaging, products, retail and marketing.
PRODUCT LABEL & PACKAGING DESIGN
I developed a cohesive label system for The Classic Manhattan Collection, translating the brand identity across a range of client-selected packaging formats. Consistent typography, badge structures, label hierarchy and whiskey-inspired naming created strong brand recognition while giving each product its own distinct identity within the collection.
LOGO EVOLUTION & BRAND ASSETS
As the collection expanded, I evolved the original logo into a more versatile identity system supporting new products, specialty collections and brand extensions. The visual language was refined over time while preserving the craftsmanship, personality and recognizable character of the original brand.
MARKETING MATERIALS
I extended the brand beyond product packaging into a coordinated range of marketing materials designed to build recognition across retail, promotional and event environments. Trade show displays, advertising, social content and sales collateral carried a consistent visual language and positioning, strengthening the brand across customer-facing communications.
PROJECT IMPACT
— Developed a complete consumer brand from initial identity through packaging, marketing and retail execution
— Built a scalable visual system supporting multiple products, specialty collections and future brand extensions
— Created a cohesive product label system that maintained strong brand recognition across varied packaging formats
— Extended the brand across trade shows, advertising, promotional materials, social media and retail touchpoints
— Evolved the original identity into a broader system of product badges, specialty marks and brand extensions
— Built a scalable visual system supporting multiple products, specialty collections and future brand extensions
— Created a cohesive product label system that maintained strong brand recognition across varied packaging formats
— Extended the brand across trade shows, advertising, promotional materials, social media and retail touchpoints
— Evolved the original identity into a broader system of product badges, specialty marks and brand extensions