Tyson Foods’ Shopper + Category Development team needed an integrated marketing campaign that could communicate complex retail insights through clear, compelling visual storytelling. I contributed to the campaign strategy and execution across print and digital touchpoints, developing campaign copy, supporting graphics, information design and production-ready marketing assets while maintaining a consistent visual message throughout the program.
• Campaign Messaging & Copywriting
• Integrated Campaign Design
• Information Design & Data Visualization
• Marketing & Sales Collateral
• Supporting Graphic Development
• Print Production & Prepress
The Future of Perimeter Thought Leadership Has Arrived
CAMPAIGN LAUNCH
The campaign introduced Tyson Foods’ Shopper + Category Development approach to retail partners, positioning the team as a source of actionable insights and thought leadership. Working within the established campaign creative, I developed copy, supporting graphics and production-ready materials across print and digital channels—helping translate the campaign message into a cohesive launch across multiple customer touchpoints.
CAMPAIGN OVERVIEW
The campaign was structured around a unified system of print and digital communications designed to introduce Tyson’s expanded Shopper Activation capabilities to grocery retailers and category decision-makers. Messaging connected shopper insights, experiential marketing and retail activation under one cohesive story, while a coordinated suite of materials allowed that message to remain consistent across presentations, sales conversations and customer-facing touchpoints.
CAMPAIGN EXECUTION
Working within Tyson Foods’ established creative direction, I translated the campaign across a range of marketing materials, adapting messaging, supporting graphics and information design for each format. My responsibilities included campaign copy, production design and final asset preparation for print and digital distribution while maintaining visual consistency across the broader campaign.
PROJECT IMPACT
— Supported the execution of Tyson Foods’ Shopper + Category Development integrated marketing campaign
— Translated established campaign creative across print, digital and customer-facing marketing materials
— Developed campaign copy, supporting graphics and information design across multiple deliverables
— Maintained consistent messaging and visual execution throughout the broader campaign system
— Prepared polished, production-ready assets for print and digital distribution
— Collaborated with the creative team to communicate complex shopper and category insights clearly to retail audiences
— Translated established campaign creative across print, digital and customer-facing marketing materials
— Developed campaign copy, supporting graphics and information design across multiple deliverables
— Maintained consistent messaging and visual execution throughout the broader campaign system
— Prepared polished, production-ready assets for print and digital distribution
— Collaborated with the creative team to communicate complex shopper and category insights clearly to retail audiences