Tyson Foods’ Shopper + Category Development team needed an integrated marketing campaign that could communicate complex retail insights through clear, compelling visual storytelling. I contributed to the campaign strategy and visual execution across print and digital touchpoints, developing campaign concepts, supporting graphics, information design and production-ready marketing assets while maintaining a consistent visual system throughout the program.
• Campaign Messaging & Copywriting
• Integrated Campaign Design
• Information Design & Data Visualization
• Marketing & Sales Collateral
• Supporting Graphic Development
• Print Production & Prepress
• Integrated Campaign Design
• Information Design & Data Visualization
• Marketing & Sales Collateral
• Supporting Graphic Development
• Print Production & Prepress
The Future of Perimeter Thought Leadership Has Arrived
CAMPAIGN LAUNCH
The campaign introduced Tyson Foods’ Shopper + Category Development approach to retail partners, positioning the team as a source of actionable insights and thought leadership. Working within the established creative direction, I developed copy, supporting graphics and production-ready assets across print and digital channels—helping translate the core message into a cohesive launch across multiple customer touchpoints.
CAMPAIGN OVERVIEW
The campaign was structured around a unified system of print and digital communications designed to introduce Tyson’s expanded Shopper Activation capabilities to grocery retailers and category decision-makers. Messaging connected shopper insights, experiential marketing and retail activation within one cohesive story, while coordinated materials kept that message consistent across presentations, sales conversations and customer-facing touchpoints.
CAMPAIGN EXECUTION
Working within Tyson Foods’ established creative direction, I translated the campaign across a range of marketing materials, adapting messaging, supporting graphics and information design for each format. I developed campaign copy, production design and final assets for print and digital distribution while maintaining visual consistency across the broader program.
PROJECT IMPACT
— Supported the execution of Tyson Foods’ Shopper + Category Development integrated marketing campaign
— Translated established campaign creative across print, digital and customer-facing marketing materials
— Developed campaign copy, supporting graphics and information design across multiple deliverables
— Maintained consistent messaging and visual execution across the broader campaign system
— Collaborated with the creative team to communicate complex shopper and category insights clearly to retail audiences
— Translated established campaign creative across print, digital and customer-facing marketing materials
— Developed campaign copy, supporting graphics and information design across multiple deliverables
— Maintained consistent messaging and visual execution across the broader campaign system
— Collaborated with the creative team to communicate complex shopper and category insights clearly to retail audiences